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Description
Tata Tea Premium is the flagship brand of Tata Consumer Products and one of India’s most popular Tea Brands. In 1985, Tata Tea pioneered the packet tea revolution in India bringing teas fresh from the garden directly to consumers in poly packs. As the portfolio began to grow, Tata Tea brand was renamed as Tata Tea Premium in 2003.
In 2019, Tata Tea Premium relaunched by leveraging its DNA of understanding different regional tea taste preferences of consumers and offering blends to cater to these specific preferences to make it a “Desh ki chai”.
