Glow & Lovely Advanced Multi Vitamin Face Cream 50g

The rebranding of HUL’s flagship brand Fair & Lovely* to Glow & Lovely takes forward the brand’s journey towards a more inclusive vision of beauty. The brand serves millions of consumers by offering safe, effective and affordable products which deliver glowing, even-toned and radiant skin

In early 2019, the brand’s communication moved away from the benefits of fairness, whitening and skin lightening, towards glow, even tone, skin clarity and radiance, which are holistic measures of healthy skin. We intend to reflect this with the new brand name ‘Glow & Lovely’ which also represents a more inclusive vision of beauty.